SELLING IN THE WASATCH BACK

Most listings get one agent. Yours gets two.



Every listing we take is assigned a primary agent and a co-listing agent — two licensed professionals accountable to your sale from the first walkthrough through closing. Behind them: a partner-level Director of Operations managing your file, a full-time Marketing Director producing your campaign, and the legal, brand, and market intelligence resources of Berkshire Hathaway HomeServices Utah Properties.

[XX]

Years selling Wasatch Back real estate

[$XXX M]

In closed volume

[XX]

Days on market, team average

[XX%]

Average list-to-sale price ratio

Berkshire Hathaway HomeServices Utah Properties — in-house legal counsel, national luxury marketing reach, and proprietary market intelligence available at no other brokerage in the state.

Two agents on every listing. Not as a courtesy — as the structure.

Almost every real estate agent in this market is, functionally, a one-person business. The same individual negotiating your offer is also scheduling showings, chasing inspection deadlines, writing the listing description, ordering photography, running the ad account, and managing the closing file.

They aren't doing a bad job. They're doing eight jobs — and your sale is competing with every other client on their calendar for the hours left over.

We built this team so that never happens. Every listing is co-listed: a primary agent who owns the relationship and a co-listing agent who knows the property just as well. Both are licensed. Both are accountable. Both are in the room for the decisions that matter.

What that actually changes:

Two minds on price. Pricing is the single most consequential decision in your sale. It shouldn't be one person's judgment call.

Two minds on negotiation. When an offer arrives with terms that need reading carefully, there's someone to think it through with in real time — not a solo gut decision made under deadline.

Coverage that doesn't break. Vacation, illness, a competing closing, a family emergency. Your sale doesn't stall because one person is unavailable, and you're never handed to someone who has to be brought up to speed on your home.

More showings, more availability. Two agents can cover showing requests and open houses that one agent has to decline or reschedule. Declined showings are lost buyers.

Behind both agents sits the rest of the team: a partner-level Director of Operations managing your transaction file, a full-time Marketing Director producing your campaign, and a brokerage with in-house legal counsel and statewide market intelligence.

The result is the thing sellers should be asking for and rarely get: collective expertise instead of a single point of contact.

Your primary and co-listing agents come from the team below. Here's everyone behind your sale.

Two agents. A Director of Operations. A Marketing Director. One listing.

Erik brought the same preparation that took him to the international level in ski racing into a real estate career spanning [XX] years in this market. He knows what a Park City property is worth the way you only can after watching this market cycle repeatedly - and he negotiates like the outcome matters, because it does.

25+ years in real estate. Licensed as a broker since 2005. Bobbi Jo began her career in a Southern Utah resort community, where she learned that lifestyle-driven markets don't behave like ordinary ones - then returned to Northern Utah and built a reputation across the Heber and Park City markets for sales, negotiation, and client advocacy. Her depth in new construction and development across Utah gives the team command of exactly the transactions that go sideways for less experienced agents: phased closings, builder contracts, HOA and CC&R complexity, and properties where the paperwork is genuinely harder than the sale. As Director of Operations, she owns your file from contract to close - deadlines, disclosures, inspection timelines, title coordination, lender follow-up, and the fifty small items that quietly derail transactions when nobody is watching them full time. Having an associate broker in this role matters more than it sounds. It means the person managing your transaction holds a higher license than most agents in this market and doesn't need to call upstairs for an answer.

[BIO NEEDED - send years in real estate, license type and year, specialty or strongest property types, what he owns operationally on a listing, and how he came into the business.]

THE WASATCH BACK

One region. Four markets that behave nothing alike.

The Wasatch Back is not a single market and shouldn't be priced like one. A ski-access condo in Empire Pass, a horse property in Oakley, a Midway lot near the Jordanelle, and a Silver Springs primary residence are four different transactions - four buyer pools, four sets of complications, four definitions of a good outcome. We list across all of them.

If your property is in the Wasatch Back, there's a good chance we've sold near it. If we haven't, we'll tell you that too.

Heber City - Midway - Charleston - Daniel - Red Ledges - Timber Lakes - Jordanelle

[VERIFY GROWTH CLAIM] One of the fastest-changing markets in the state, with substantial new construction and development activity - and the market where Bobbi Jo has spent much of her career. Pricing here means knowing what's under contract and what's coming out of the ground, not just what closed last quarter.

Acreage, agricultural land, and rural properties where the sale turns on things most resort agents never touch: water rights and shares, well and septic, easements and access, irrigation. These transactions are lost in due diligence far more often than they're lost on price.

Kamas Valley & Eastern Summit

Kamas - Oakley - Francis - Peoa - Woodland - Marion - Coalville - Hoytsville - Wanship - Henefer - Echo

PROPRIETARY MARKET INTELLIGENCE

REMI: pricing built on data most agents can't see.

Pricing is where a sale is won or lost, and most agents approach it with the same three tools: recent comps, current competition, and instinct.

Comps tell you what already happened. They can't tell you where demand is going.

REMI is a proprietary intelligence platform built by Berkshire Hathaway HomeServices Utah Properties — available only to agents at this brokerage. It pulls MLS data from every market in the state of Utah, then layers in IRS migration data, U.S. Census data, and economic and demographic indicators to build a picture of your property's market that comparable sales alone cannot produce.

What that means for your listing:

Where your buyers are actually coming from — which states, counties, and metros are feeding demand into the Wasatch Back right now, and whether that flow is accelerating or cooling

How migration and income patterns are reshaping your price point — the buyer pool for a $1.2M Heber home and a $6M Deer Valley property are moving in different directions, and the data shows it

How your submarket compares statewide — not just against the six houses nearest yours

Which buyer profile to position and market to — and therefore where the advertising budget goes

A price recommendation grounded in measured demand rather than an average of what closed last quarter

Every agent will bring you a number. We'll bring you the reasoning behind it, and show you the data it came from.

TRANSPARENCY

You will never have to ask how it's going.

REMI tells us how to price and position your home. Once it's live, a different question takes over: how is it actually performing?

Most sellers get the same weekly update — "We've had some interest." That isn't information. It's a feeling.

Throughout your listing you receive a written performance report built specifically for your property. Not a portal login. Not a forwarded screenshot. An actual document, produced by our Marketing Director, showing:

Total and unique buyer views across every platform your listing appears on

Traffic to your property page and where it originated

Advertising reach, engagement, and click-through performance

Saves, shares, and repeat-visit behavior

Showing activity and agent feedback

Direct comparison against competing active listings

Our read on what the data means and what we recommend adjusting

Every claim in that report is tied to a number we can show you. If we can't source it, it doesn't go in.

Ask anyone what they wish they'd had more of while their home was listed. Most say the same thing: knowing what was actually happening.

How your property gets presented.

A Wasatch Back property isn't sold by a listing description and twenty photos. Here's the full program — produced in-house, included on every listing.

8A — Professional Real Estate Photography

Every listing is photographed by a professional real estate photographer with the equipment and the eye the property requires — proper exposure blending for windows and mountain light, architectural line correction, twilight exteriors where the setting earns it, and drone work where land, view corridor, or approach is part of the value.

Photography is the highest-leverage asset in a listing. It determines whether a buyer scrolling on a phone stops or keeps going. We don't treat it as a checkbox.

8B — Premium Cinematic Video

Not a slideshow with music. Not a phone walkthrough.

Cinematic property films — motion, sequence, pacing, and sound designed to convey what a still image can't: how light moves through the house across a day, how the spaces connect, what it feels like to walk in the door. For the right property, this is what makes a buyer in Chicago or Los Angeles book a flight.

Every film is directed for the specific home. A ski-in townhome and a 20-acre Heber Valley property aren't selling the same thing and don't get the same treatment.

8C — Paid Social Advertising

Structured advertising campaigns on Meta built around your property and targeted to buyer behavior — not a boosted post, not a shared listing link. Campaigns are tested and adjusted against live performance data, with budget moved toward what's working while your listing is active.

8D — Email & Database Marketing

Your listing goes to our active buyer database and our agent network the day it launches, with targeted follow-up as the campaign develops. Agents who have shown a competing property are among the most likely sources of a buyer your listing will ever have. They hear from us.

8E — Direct Mail

Print still works here, and it works unusually well in this market. Premium-stock, custom-designed mailers — new listing announcements, open house invitations, just-sold pieces — targeted to the neighborhoods and buyer profiles the data points to. Designed in-house, printed on materials that don't feel like junk mail.

8F — Print Placement

Selective placement in regional and luxury publications, plus access to Berkshire Hathaway HomeServices' luxury marketing channels for qualifying properties. We place where the audience is real, not where the ad rep is persistent.

8G — Web, Search & Signage

A dedicated property page on schlopyrealestate.com, structured for search visibility and built to convert the traffic our advertising drives to it. Yard signage carries dynamic QR codes that route drive-by interest straight to your listing — and tell us how many people scanned, and when.

The part that doesn't fit on a marketing page.

Selling a home you've lived in is not a transaction to you, even though it's structured like one. We try to remember that.

That means walking your property before it lists and telling you honestly which improvements will return their cost and which won't. A vetted vendor list — painters, landscapers, stagers, inspectors, contractors — of people we've used and would use again. Showings scheduled around your life, feedback relayed without spin, and a straight answer when you ask a hard question.

It also means being reachable. Two agents on your listing means you are never waiting on one person's calendar to get an answer about your own home. That sounds like a low bar. Ask anyone who has sold a house how often it's actually cleared.

What our clients say.

"Bobbi Jo Wilkerson was an exceptionally attentive agent... She is energetic, friendly, LISTENED to what we were trying to describe as our dream home and answered all emails and texts within minutes. She stands apart." — Erica B.

"Team Schlopy made buying and selling a home easy... Special thanks goes to Bobbi Jo, a complete rock star." — R. Martin

"Bobbi Jo does not hesitate to go the extra mile to ensure your transaction is on track and patiently explains anything you might need clarity on." — Emily M.

[ADD 1–2 SELLER-SPECIFIC TESTIMONIALS BEFORE LAUNCH — ideally one speaking to pricing accuracy or marketing performance. The three above are strong on service and responsiveness but lean buyer-side.]

Questions sellers ask us.

What does it mean that my listing gets two agents?

Every listing we take is co-listed. One agent is your primary point of contact and owns the relationship; a second licensed agent knows your property equally well and shares accountability for the outcome. Both are involved in pricing and negotiation. Practically, it means someone is always available to you, showing requests don't get declined for scheduling reasons, and your sale never stalls because one person is out.

Isn't a co-listing agent just an assistant with a title?

No. Your co-listing agent is a licensed agent on this team, named on the listing agreement, present for the decisions that determine your outcome. The support roles are separate and additional — Bobbi Jo manages your transaction file, Zach runs your marketing.

How do you determine list price?

A written analysis combining recent comparable sales, current competing inventory, and REMI's statewide demand and migration data, reviewed by both of your listing agents. We'll show you the reasoning, not just the number. If our recommendation differs from what you were hoping for, you'll hear that directly — an accurate number is worth more to you than an agreeable one.

What is REMI, in plain terms?

A market intelligence platform built by Berkshire Hathaway HomeServices Utah Properties and available only at this brokerage. It combines MLS data from across the entire state with IRS migration data, Census data, and economic indicators to show where buyer demand is actually coming from and where it's heading — which is what tells us how to price and position your home.

You mentioned IRS data. What does that mean?

It's public, aggregate migration data — the IRS publishes anonymized counts of how many households moved between counties each year, based on address changes on filed returns. It's one of the most reliable pictures of American migration that exists, and it tells us which markets are currently sending buyers into the Wasatch Back. No individual tax information is involved, and nobody has access to yours.

Do you only sell in Park City?

No. We list across the Wasatch Back — Park City and Deer Valley, the Snyderville Basin, the Heber Valley, and the Kamas Valley and Eastern Summit County. Those are genuinely different markets with different buyer pools, and we price and market them differently. If you're in Oakley or Coalville or Midway, you are not a secondary consideration to us.

My property has acreage, water rights, or a well and septic. Is that a problem?

It's a specialty, not a problem. Rural and agricultural properties in Eastern Summit and the Kamas Valley turn on diligence items most resort-focused agents rarely handle — water shares, irrigation, easements, access, septic condition. Knowing where those deals break before they break is the difference between a closing and a collapsed contract.

What does it cost to list with you?

Commissions are not set by law and are fully negotiable. We'll walk through our fee structure and exactly what's included during your consultation. All photography, cinematic video, advertising, direct mail, and print production are covered by us, with no separate marketing charges billed to you.

Should I make improvements before listing?

Sometimes. Often less than people expect. We'll walk the property and tell you specifically which items return their cost in this market and which don't, and connect you with vendors if you want to move forward.

Do you handle new construction or development properties?

Yes, and it's a genuine specialty. Bobbi Jo has extensive experience with new construction and development projects across Utah — phased closings, builder contracts, and the contract complexity that comes with them.

How long will my home take to sell?

It depends on price point, property type, and season — anyone giving you a confident number before walking your property is guessing. We'll give you a realistic range based on current comparable activity and demand data, and tell you what would have to be true for it to move faster.

What if my home doesn't sell?

We'll have seen it coming in the data well before the listing period ends, and we'll have brought you options while there was still time to act on them. If we reach the end of the term and it hasn't sold, you're free to go. We don't believe in holding a seller to an agreement that isn't working.

Can you sell my property privately or off-market?

Yes, and for some sellers it's the right call. We'll walk through the tradeoffs honestly — off-market protects privacy but almost always costs you competitive tension, and therefore price. We'll help you weigh which matters more in your situation.

Let's talk about your property.

A consultation is a conversation, not a commitment. We'll walk your home, share our honest read on pricing and positioning, and show you exactly what our marketing program would look like for your specific property. Whether you list next month or next year, you'll leave knowing more than you did.

We'll reach out within one business day. Your information stays with our team — we don't sell or share it.